If we walk into supermarkets or stores, we will find that in the past year or two, thermal shrink packaging is rapidly occupying the market, whether it is the food industry, beverage industry, daily chemical industry or pharmaceutical industry, thermal shrinkage is rapidly being used in many industries. on a commodity. For this market phenomenon, this magazine interviewed and inquired about nearly 20 well-known companies in several major industries such as beverages, daily chemicals, medicine, beer, etc. After investigation, we found that the biggest reasons why thermal shrinkage packaging technology is inevitable are as follows: It can reduce costs, promote sales, and increase shelf display. This article will discuss the reasons for choosing thermal shortening in various industries from several advantages of thermal shortening.

1. Reduce cost - the biggest advantage of thermal shrinkage packaging

At present, the vast majority of canned beverages and a large part of plastic bottled beverages are using thermal shrinkage packaging. According to the person in charge of Beijing Coca-Cola Beverage Co., Ltd., thermal shrinkage packaging is a promising packaging method. There have been cases in foreign countries where thermal shrinkage packaging has completely replaced cartons or half-pallet cartons. However, since the current logistics environment of the domestic market cannot be compared with the sophisticated logistics management of the international market, the thermal shrinkage technology must be developed in the domestic market to the world. There are still some obstacles in the level. It is estimated that in the next 3 to 5 years, with the development of thermal shrinkage packaging technology and the continuous improvement of the pressure-bearing capacity of thermal shrinkage films, thermal shrinkage packaging can completely replace cartons or heat shrinkable packaging in a standard packaging. Shorten half pallet boxes.

The relevant person in charge of Tingxin World Group, which used thermal shrinkage packaging earlier in China, calculated a detailed account: after replacing the carton with thermal shrinkage, the cost can be reduced by at least 30%. This is the most important reason why thermal shortening technology attracts the beverage industry. Of course, the current thermal shrinkage packaging has relatively poor maintenance performance compared to cartons during transportation, but with the continuous improvement of thermal shrinkage materials, the application of thermal shrinkage in the beverage industry is bright!

2. Improve the display effect of shelves and promote sales

Shenzhen Jinwei Beer Co., Ltd. is a cutting-edge production company in the beer industry, and most of its gift box products use thermal shrink packaging. There are two main reasons for its use: 1. Diversifying the packaging methods, which is conducive to promotion; 2. The thermal shrinkage packaging has the flexibility to meet different standards, especially the small-standard commodity cluster packaging. Small standard cluster beer packaging has very good flexibility and is more convenient to carry, so it is increasingly popular with consumers. With the increasing demand for small standard cluster beer packaging in the market, thermal shrinkage packaging will have more room for development.

In addition, the currently presented colorful thermal shortening film has been highly valued by beer companies, and some beer companies have chosen this shortened film one after another to improve the level of products and promote sales. The relevant person in charge of Hubei Jinlongquan Beer Group Co., Ltd. believes that the thermal shrinkage packaging of color film will be the choice to achieve the best performance. The machine will become one of the most promising packaging equipment in the beer industry.

3. Some points that need to be improved in thermal shortening skills

Beverage companies: shortening equipment requires more flexibility and personalization

With the change of consumer spending habits, the standard of thermal shortening has also changed a lot, from 2 bottles to 12 bottles and 24 bottles. Therefore, beverage companies need shortening equipment that can meet different standard packaging. In addition, If a handle can be added to the heat shrinkable packaging of different standards to facilitate consumers to carry, it is the most desired by beverage companies. Flexible equipment, equipment that can provide personalized packaging is the future development trend of thermal shrink packaging technology. (We will specifically ask the Italian SMI Company China Representative Office to introduce this question in a later article: "The Improvement and Diversification Trend of Shortening Packaging".)

Dairy companies: Shortening equipment flexibility needs to be improved

Under the pressure of endless market competition, dairy companies are trying to use various methods to improve the competitiveness and market share of their products. Promotional methods are a common one. If the original packaging of 8 cups is changed to the promotion method of "buy 8 get 2 free", the thermal shrink packaging machine has some shortcomings at this moment: most of the shortening machines are not very flexible and cannot be used very well. Accustomed to the needs of the dairy company, the company can only use tape to wrap the promotional products on the packaging box of the 8-cup product during the promotion, which seriously affects the beauty of the product and reduces the packaging quality. Therefore, in order to have more development space for thermal shrink packaging machinery, it is necessary to quickly address the need for users to expect equipment with excellent sensitivity!

After our investigation, it is not difficult to find that various industrial end-user companies have high hopes for thermal shrink packaging equipment in reducing packaging costs and promoting sales. It is believed that with the continuous development of thermal shrink packaging technology, there will be more in the market. With the presentation of products using this packaging method, the more sensitive and efficient thermal shrink packaging technology will become the biggest expectation of the end user company for thermal shrink packaging equipment in the future!